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67
seo.awk
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67
seo.awk
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function PopulateValues(lastkey) {
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avg_domain_rating[lastkey]=total_domain_ratings/resultcount;
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avg_ref_domains[lastkey]=total_ref_domains/resultcount;
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zero_ref_domain_count[lastkey]=zero_ref_domain;
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weak_domain_rating_count[lastkey]=weak_domain_rating;
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serp_count[lastkey] = resultcount;
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if (lastkey~/how[[:space:]]*to|instruction|guide|manual/){
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is_buyer[lastkey]="NO"
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} else {
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is_buyer[lastkey]="YES"
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}
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resultcount=zero_ref_domain=weak_domain_rating=total_ref_domains=total_domain_ratings=0;
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}
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BEGIN {
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FS=",";
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OFS=",";
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print "Keyword","Difficulty","# of 0 Refering Domains","# of DA less than 10","Buyer Keyword","Volume","Return Rate","Clicks","Average Refering Domain","Average Domain Authority","Number of SERP analysed"
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}
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{
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nicheSpecificFilterWords="adapter|cable|splitter";
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filterWords="best[[:space:]]*buy|bestbuy|walmart|target|free|used|adapter|cable|splitter";
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filterURLs="bestbuy.com|walmart.com|target.com"
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if ($NF<=10 && NR>1 &&
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# $1!~/best[[:space:]]*buy|bestbuy|walmart|target|free|used|adapter|cable|splitter/ &&
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$1!~filterWords &&
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$1!~nicheSpecificFilterWords &&
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# $2!~/bestbuy.com|walmart.com|target.com/) {
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$2!~filterURLs) {
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currentkey=$1;
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if (lastkey && currentkey!=lastkey){
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PopulateValues(lastkey)
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}
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if (!resultcount || resultcount==0){
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keyword[currentkey];
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difficulty[currentkey]=$4;
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volome[currentkey]=$5;
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clicks[currentkey]=$6;
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return_rate[currentkey]=$8;
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}
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if ($12==0) zero_ref_domain++;
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if ($13<=10) weak_domain_rating++;
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total_ref_domains+=$12;
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total_domain_ratings+=$13;
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resultcount++;
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lastkey=currentkey;
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}
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}
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END {
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# Since we populate values AFTER the "key" rows are processed by awk
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# Last "key" needs to be populated here
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PopulateValues(lastkey)
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for(key in keyword) {
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print key, difficulty[key], zero_ref_domain_count[key], weak_domain_rating_count[key], is_buyer[key], volome[key], return_rate[key], clicks[key], int(avg_ref_domains[key]), int(avg_domain_rating[key]), serp_count[key] | "sort -k3,4 -t, -r"
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}
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}
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